Owner and founder of Simply Tea and co-founder of the Danish Tea Association Alexis Kaae: “Tea has played an important part in my life but It wasn’t until 2006 that I really discovered its unique qualities. I began researching the chemistry of tea and its health properties.
In June 2008, I opened a tea house called Simply Tea in Aarhus. It wasn’t long after that I started travelling to China to source the finest Chinese teas and further my tea studies.
A lot has happened since then. I’ve participated in many international Tea Expos and events as a judge, given Keynote talks, educated business people. I run a series of educational tea courses for enthusiasts, connoisseurs, waiters and tea businesses.
In 2017, I was privileged to be appointed Danish director of the World Tea OrganizationAnd the same year, honoured to be the ambassador of Guizhou Duyun Maojian tea and Anji Bai Cha by the Zhejiang University of Agriculture, Forestry, Art, Design and Tea Culture Humanities 浙江農林大學藝術設計學院、人文茶文化院”.
During spring 2018, I had the privilege of representing Denmark and the Unnatti in Nepal. In 2019, I became one of the pioneers behind the European Tea Society with the objective of supporting speciality tea in Europe.”